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Spam, first introduced to U.S. markets in 1937, has been a reliable staple of American foods and celebrated nationwide. Recently though, tastes have changed, and cans of Spam sit on store shelves looking a bit stale. It’s time for Spam to find a new audience, one with more refined tastes, who prefers artisanal and boutique ingredients to those which are shelf-stable and comfortably familiar. This rebranding concept aims to emphasize the versatility of Spam varieties while telling potential buyers that Spam isn’t just a relic of midcentury Americana.

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Spam

Spam, first introduced to U.S. markets in 1937, has been a reliable staple of American foods and celebrated nationwide. Recently though, tastes have changed, and cans of Spam sit on store shelves looking a bit stale. It's time for Spam to find a new audience, one with more refined tastes, who prefers artisanal and boutique ingredients to those which are shelf-stable and comfortably familiar. This rebranding concept aims to emphasize the versatility of Spam varieties while telling potential buyers that Spam isn't just a relic of midcentury Americana.

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