Citrovia

The Gathery developed a unique mailed experience to launch Citrovia, a lemon-inspired interactive garden installation at Manhattan West. Filled with real lemons and samplers of three lemon inspired beverages the branded fruit crate included everything needed to mix the perfect summer cocktail.

Coach

Coach hired the Gathery to design a touring program for the release of their latest additions to the Rogue collection of handbags. Inspired by the Coach’s legacy as New York City’s original house of leather, we proposed a street-food cart wrapped top to bottom in Coach branding to pay homage to the humble sidewalk hotdog stand. During the event, staff served ‘happy meal boxes’, modeled after the Rogue handbag, filled with classic snacks and treats from Brooklyn Larder.

HBO Max

A summer seasonal mailer for HBO Max; the camp-themed canvas box holds a branded canvas bag containing everything needed to recreate the fun of sleep-away camp right at home. Includes a modernist fort making kit to tie-dye, friendship bracelets, kick-ball gear, and a s’mores-kit. Additionally, the mailer box itself doubled as the foundation of our DIY camp, offering a sustainable solution for the waste such experiences-in-a-box might typically deliver.